Superfoods Market Surges as Health Claims Outpace Evidence
Global demand for 'superfoods' is booming on the back of preventive-health and protein trends, even as researchers warn that marketing may be running ahead of the science.
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Global demand for 'superfoods' is booming on the back of preventive-health and protein trends, even as researchers warn that marketing may be running ahead of the science.
Read MoreNew analyses show the global sports nutrition sector racing ahead on performance trends, mainstream fitness, and formulation innovation.
Read MoreNew colorectal cancer research highlights a key enzyme that may determine whether omega-3 fish oil supplements help or potentially backfire, adding nuance to an already conflicted evidence base on heart, brain and mental health.
Read MoreAs probiotic products surge in popularity, new meta-analyses and expert groups highlight where evidence is strong, where it’s weak, and why strain-specific data matters.
Read MoreGlobal functional drink sales are climbing on the back of plant-based innovation, women-led R&D, and mounting demand for science-backed health claims.
Read MoreGlobal gluten-free food sales are climbing as celiac diagnosis improves, plant-based products proliferate and regulators tighten label standards.
Read MoreNew reviews and clinical data highlight how kimchi, kefir and other fermented foods may support gut health and beyond—while warning that not all products deliver live probiotics.
Read MoreAs the plant-based meat market cools from its initial boom, researchers and regulators focus on cardiometabolic health, product reformulation, and labeling standards ahead of expected growth through 2032.
Read MoreInstagram is overflowing with nutrition advice—but nearly half of posts are inaccurate. Here’s how women can spot credible influencers, protect their health, and still enjoy social media inspiration.
Read MoreThe FDA is phasing out petroleum-based dyes, approving new plant-based colors, and reevaluating controversial food chemicals. Here’s how these changes affect women’s health, hormones, and everyday eating.
Read MoreNew data shows protein snacks are booming. Here’s what women should know about the trend, the health science, and how to choose smarter options.
Read MoreTikTok is shaping how women eat in 2025—from pesto eggs to ‘loaded cereal bowls.’ Here’s what new research and dietitians say about which viral recipes truly support your health, hormones, and energy.
Read MoreFrom clean labels to longevity, here’s how 2026’s health and wellness trends are reshaping the way women eat, shop, and care for their bodies.
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